Rom LaPointe
Managing Partner & President
Rom LaPointe is the Managing Partner / Co-Founder and President of i3Logic. In that capacity, Rom is responsible for the overall management of this dynamic and quickly-growing professional services organization.
i3Logic provides change management consulting, custom training development and web-based product support tools to a wide variety of companies primarily in the pharmaceutical, financial services, manufacturing, and hospitality industries.
Rom assumed the company’s leadership in April of 2004, when he and his business partner, Peter Kelley, purchased VuCom New Media and refocused the organization under the i3Logic nameplate.
Prior to the acquisition, VuCom had spent over 20 years building a reputation as an industry leading corporate marketing and training development company. Rom spent six years on its leadership team, serving as the VP of Operations for two years, and later as VuCom’s president from 2002-2004.
Under Rom’s leadership, i3Logic focused on expanding its customer base, professional services, and product offerings. As a result, the company has doubled its revenue each year since 2004. In 2007, i3Logic had revenues in excess of $5 million and record profitability.
The tremendous value of Rom’s stewardship is felt well beyond i3Logic’s revenue numbers. He has overseen the near doubling of the staff, while ensuring the corporate culture and values of collaboration, openness and having fun is not lost. In 2008, i3Logic will employ over 20 full time employees and nearly 35 dedicated strategic resources. The team moved into a new corporate headquarters in downtown Pontiac, Michigan in the fourth quarter of 2007.
Rom has been the catalyst for i3Logic’s growth through strategic alliances. In 2007, he coordinated the merger of i3Logic with its primary training development supplier, BEI Consulting. That merger allowed i3Logic to focus its approach to the marketplace around BEI’s “Change for ResultsTM” change management model. The addition of change management and performance improvement processes and strategies has provided i3Logic with a significant differentiation in the often crowded, professional services industry.
Rom is a member of the Instructional Systems Association (ISA), the American Society for Training Development (ASTD) and the International Society of Performance Improvement (ISPI).
A 1991 graduate of Michigan Technological University, Rom earned degrees in Electrical Engineering Technology and Scientific & Technical Communications. He currently is the president of the Michigan Tech Alumni Association Board, which serves 70,000 graduates.
Rom is also an active member of the Entrepreneurs Organization (EO), serving both the Detroit-area chapter and the national organization.
Rom is married to the former Kerry Marshall. They are the proud parents of four children, their ages ranging from 11 to 2. The LaPointe family lives in Wixom, Michigan.
