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The Business of Social Media

The Business of Social Media: An Executive Roadmap
In order to ensure the successful implementation of social media tools into your business environment, i3Logic believes there are six critical steps that must be taken before considering the tactical questions of which tools and technologies to use.

The “The Business of Social Media: An Executive Roadmap” workshop is a highly interactive one-day workshop designed to provide executives and business leaders with a proven process to guide their organization in the appropriate and effective implementation of rapidly changing social media technologies and direction on their application.

This facilitator-led workshop will:
 
> Use the Change for Results™ model to consider social
   media as a means to an end; an enabling technology that
   will enhance the organization’s ability to achieve results
   and its desired state.

> Provide an Impact Analysis tool that participants 
   can use throughout the workshop to record the impact of
   social media technology on various functions within their
   organization.

> Identify, describe, and demonstrate a variety of social
   media tools from three aspects: research what’s available,
   get involved to gain visibility and influence, and participate
   as an author to get followers and advocates.

> Allow participants to assess their organization’s
   readiness to adopt social media within their organizations.

> Provide opportunities for dialogue between participants
   and with the facilitators on issues they are facing and steps
   they are taking to overcome them.
 
Each classroom will have live internet access for demonstrations. The workshop is designed for a minimum of ten (10) participants and a maximum of twenty-four (24).

Content Overview:
After completing the workshop, the participant will be able to:

  1. Identify the role of social media in organizations.

  2. Describe the future state and how social media will enable achievement of results.

  3. Assess the impact that the future state will have on all functional areas within his/her organization.

  4. Describe social media technologies that focus on research or gathering information, involvement, and participation.

  5. Assess his/her organization’s readiness to take on a change project that includes social media as an enabler.

  6. Identify and start the analysis of change project where social media has a high probability of being a viable enabler.

Intended Audience:
Executives, Leaders, and Managers who are considering the use of social media as an enabling technology, or are in the midst of implementing social media tools but are experiencing resistance, delays, and cost overruns.

Developed By: 
i3Logic has been a leader in business communication and learning solutions for over 25 years, with a strong reputation for providing inventive and successful approaches to the learning, performance, and change management needs of clients.

Launched in 2005, Concept Hub, Inc (formerly What a Concept!) is a full service social media agency. It has helped a number of organizations optimize their communications efforts to meet the evolving world of online communications.

 
 
If you would like more information on the workshop and/or future dates and locations, just call us at 1(888) 720-GOi3 [4643] or ...  

 
 
 

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